Use cases
Real problems. The systems we build to fix them.
The same playbook works whether you cut hair, pour coffee, fix boilers or run an online brand, get found, get booked, and own the systems that do it.
Hair & beautyThe salon paying 20% on every booking
- Problem
- Every appointment came through Fresha, and 20% of it left with them.
- What we built
- We moved bookings onto their own domain with reminders and deposits, then transitioned clients across.
- Outcome
- £1,800/mo in commissions → £35/mo. ~£21k saved a year.
RestaurantsThe restaurant losing orders to a PDF menu
- Problem
- A PDF menu wouldn't load on phones and took a week to update.
- What we built
- A fast, searchable web menu with QR codes, dietary filters and self-serve editing.
- Outcome
- +34% online orders within four weeks.
TradesThe plumber invisible on Google
- Problem
- Paying a directory £280/mo for three leads, and nowhere on Maps.
- What we built
- Google Business Profile done right + a click-to-call landing page + a lean ads campaign.
- Outcome
- 3 leads/mo → 18–22 enquiries/mo at less than half the spend.
ClinicsThe clinic missing calls all afternoon
- Problem
- Reception couldn't answer during treatments, and callers didn't leave a message.
- What we built
- Missed-call text-back + an AI receptionist that books straight into the calendar.
- Outcome
- Every missed call now becomes a text and, often, a booking.
Online foundersThe agency drowning in manual ops
- Problem
- Quotes, invoices and onboarding were all copy-paste across five tools.
- What we built
- We wired the tools together with automation and a single KPI dashboard.
- Outcome
- Hours of admin a week removed; every number in one place.
Any SMBThe business sitting on a dead database
- Problem
- Years of past customers in a spreadsheet, never contacted again.
- What we built
- A consented reactivation campaign over SMS and email with booking links.
- Outcome
- Dormant customers turned back into revenue, from data they already had.