Field notes

Insights & experiments.

Real experiments, honest results, what we've tested, what worked, what didn't, and what local businesses should actually be building.

The Goldmine Hiding in Your Old Customer List
Automation26 Jun 2026

The Goldmine Hiding in Your Old Customer List

Most small businesses spend the majority of their marketing budget chasing people who have never heard of them.

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An AI Receptionist That Answers Every Call, Even at 2am
Automation25 Jun 2026

An AI Receptionist That Answers Every Call, Even at 2am

Most small business owners believe they miss the occasional call.

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Stop Paying 30% to Delivery Apps: Take Orders Direct
Local Business24 Jun 2026

Stop Paying 30% to Delivery Apps: Take Orders Direct

If you are running a restaurant and taking delivery or collection orders through Just Eat, Deliveroo, or Uber Eats, you are almost certainly paying between 25% and 35% of every order back to a platfor

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Turn Your Website Into a 24/7 Booking Assistant
Automation24 Jun 2026

Turn Your Website Into a 24/7 Booking Assistant

Turn Your Website Into a 24/7 Booking Assistant Your business website should be more than just an online brochure.

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Cut No-Shows With Reminders That Pay for Themselves
Bookings21 Jun 2026

Cut No-Shows With Reminders That Pay for Themselves

Cut No-Shows With Reminders That Pay for Themselves Missed appointments are a silent drain on any small business, whether you run a salon, a clinic, or offer personal training.

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Every Missed Call Is a Lost Job: Automatic Text-Back for Trades
Local Business20 Jun 2026

Every Missed Call Is a Lost Job: Automatic Text-Back for Trades

Every Missed Call Is a Lost Job: Automatic Text-Back for Trades For busy tradespeople across the UK, a ringing phone is the sound of potential work.

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Get More Google Reviews Without the Awkward Ask
Google Presence18 Jun 2026

Get More Google Reviews Without the Awkward Ask

Get More Google Reviews Without the Awkward Ask For many small business owners, asking customers for Google reviews feels like a chore.

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Why a Facebook Page Is Not a Website (And What to Do About It)
Local Business16 Jun 2026

Why a Facebook Page Is Not a Website (And What to Do About It)

Why a Facebook Page Is Not a Website, And What to Do About It Many small business owners launch a Facebook Page, thinking it is enough for an online presence.

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How to Get Your Local Business Recommended When Customers Ask AI
AI Tools9 Jun 2026

How to Get Your Local Business Recommended When Customers Ask AI

How to Get Your Local Business Recommended When Customers Ask AI The way customers find local businesses is changing rapidly.

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Booking Platform Commissions Are Eating Your Margin — Here's the Fix
Local Business2 Jun 2026

Booking Platform Commissions Are Eating Your Margin — Here's the Fix

For many small businesses, online booking platforms offer undeniable convenience and visibility.

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How to Automate Your Entire Content Pipeline with n8n and Claude
AI Automation29 May 2026

How to Automate Your Entire Content Pipeline with n8n and Claude

A step-by-step walkthrough of the exact automation we built to go from topic idea to published blog post — without touching a keyboard. What works, what broke, and what we'd do differently.

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AI Automation for Small Businesses in 2026: Where to Start
Local Business29 May 2026

AI Automation for Small Businesses in 2026: Where to Start

Most SMB owners are overwhelmed by AI. This is the no-BS guide: the three things automation can fix in your business right now, and the order to tackle them.

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Best Proxies for Web Scraping in 2026 — Tested Across 5 Providers
Tools29 May 2026

Best Proxies for Web Scraping in 2026 — Tested Across 5 Providers

We ran real scraping jobs across Bright Data, Oxylabs, Smartproxy, IPRoyal, and a residential DIY setup. The results were not what we expected.

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Automate Your Newsletter from Notion to Beehiiv in 20 Minutes
AI Automation29 May 2026

Automate Your Newsletter from Notion to Beehiiv in 20 Minutes

The exact n8n workflow we use to move approved content from Notion straight into a scheduled Beehiiv draft — no copy-pasting, no formatting headaches.

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US LLC Formation for Non-Residents: What Nobody Tells You
Business29 May 2026

US LLC Formation for Non-Residents: What Nobody Tells You

We went through the process ourselves. Here's what actually matters — registered agent, EIN, banking — and what the expensive formation services quietly skip.

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The 7 AI Tools We Actually Use in 2026 (Honest Review)
Tools29 May 2026

The 7 AI Tools We Actually Use in 2026 (Honest Review)

We tested 40+ AI tools across content, automation, and lead generation. These are the 7 that stayed in our stack — and exactly why the others got cut.

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